New viral terms are constantly emerging in the world of fashion and beauty. Drawing inspiration from the 2000s and ’90s, Gen Z is redefining makeup and fashion aesthetics that are currently dominating the industry. Aesthetics are shaped by imagination, which then gets names and becomes a trend that takes over. The two terms we’re discussing today are opposites, yet both capture the essence and personality of those who embrace them.
Social media is currently flooded with “brat” and “demure” makeup looks, each with its own unique meaning and aesthetic. From the application of foundation to the choice of eyeshadow, every detail varies, making these styles distinctly different. One is inspired by fairytales and princesses, offering a subtle and delicate vibe, while the other reflects a darker, wilder side of personality—bold, ambitious, and unapologetic.
What is demure beauty?
(Image Credits: Pinterest)
Demure is a vintage term picked out from your grandmama’s dictionary and is currently all over social media. It carries a cute and adorable makeup touch which promotes sheer elegance, and chicness, with a girly core. Demure makeup includes a subtle and fine touch with minimal aesthetics with a goal to look flawless but carry an effortless vibe. It is all about giving the main character a vibe but with an injection of an understated attitude.
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What is included in demure beauty:
- Simple mascara touch
- Nude eyeshadow and lipstick look
- Short and round elegant nails
- Using simple pimple patches instead of foundation coating
What is brat beauty?
(Image Credits: Pinterest)
Brat makeup includes party girl and rock-pink aesthetics which look loud and unique giving your makeup a loud and punchy show with a dish of messy touch. You can include multiple tones, and different hues, and can carry a smudgy edge if you wish to ace the brat makeup beauty trend. Bouncing back from the ‘clean makeup’ touch, brat beauty also embraces the colourful chords.
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What is included in brat beauty:
- Touch of smokey eyes
- Bold berry or dual lip tone
- Long, stiletto shaped nails
- Picked pimple touch with tons of foundation
